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Recognizing the vital role sourcing agents play in our ecosystem, TerraHub is committed to creating more business opportunities for these agents. We believe in empowering them to reach more farmers each year, expanding their spheres of influence and contributing to the socio-economic development of rural areas. This not only enhances the livelihoods of the agents but also strengthens the agricultural supply chain in the regions we operate.
As part of our strategic vision, TerraHub is actively expanding its Market Connect Service across rural areas in Kenya and Uganda. This expansion is not merely geographical; it represents a deeper penetration into communities, creating avenues for smallholder farmers to engage directly with volume buyers. By enabling these direct connections, we aim to empower farmers to benefit from economies of scale, leading to increased income and improved livelihoods.
What sets us apart is our holistic approach to agricultural transformation. Beyond the transactional aspect, we are invested in building a sustainable ecosystem that fosters growth at every level. Through our network of sourcing agents, we are sowing the seeds of change, ensuring that the benefits of agricultural trade are distributed equitably, reaching the very heart of rural communities.